Equipment listing software for dealers
Manage all your equipment listings in one place.
Varius is a cloud software solution that allows you to manage your equipment listings from one central, vendor-neutral gateway. With two simple steps, your data and listings are easily updated across a wide range of listing services.
Autopublishing
Enter once. Then autopublish.
Available endpoints depend on your setup and the requirements of each listing service.
- WordPress website
- Website iFrame
- AgDealer
- Kijiji
- Fastline
- Equipment Trader
- AutoTrader
- IronSearch
How Varius works
Enter it once. Keep it current everywhere.
Add the photos, specifications, price, location, and status to one Varius listing. Send it to the listing services connected to your account and watch your products appear. When changes are needed, simply edit the same listing and send the update through.
- 01
Enter
Add the photos, specifications, price, location, and status in Varius.
- 02
Autopublish
Send the listing to your website and the supported endpoints connected to your account.
- 03
Update
Edit the Varius listing once when the price, photos, description, or status changes.
Your own website
your inventory. your design.
Varius can publish listings directly to your WordPress website. Your inventory uses the same branding as the rest of your site. Buyers can search your equipment and contact your team without leaving your website.
- Inventory search, filters, and related equipment
- Branded inventory pages on your own domain
- Calls, texts, email, quote, and trade requests
- An optional WooCommerce shop in the same design
- The right store contact information on each listing
Website Visibility Report
Monitor listing activity.
The monthly Website Visibility Report shows how users find your site, the equipment they view, and which listings lead to actionable data.
See the ReportEquipment listing activity
Sample report
Listing
Attention
Views
Actions
2022 Fendt 724 Gen7
486
18
2019 John Deere 6215R
391
14
2021 Kubota SVL75-2
344
11
Varius handles
- Organized equipment listing data
- Website listings and autopublishing
- Listing, source, and campaign reports
Your team handles
- Brand and campaign decisions
- Dealer and manufacturer content
- Customer and local market knowledge
For dealer marketing teams
You control your marketing. Varius handles the listings.
Your team knows the dealership, the manufacturers, and the customers. Varius gives them one dependable place for current inventory, website listings, autopublishing, and useable reports.
How We Work With Marketing TeamsVarius In Action
how Varius works for your dealership.
Show us how you enter listings, where you publish them, and what you want from your website. We will walk through the parts of Varius that fit your dealership.