Equipment listing software for dealers
Manage all your equipment listings in one place.
Varius is a cloud software solution that allows you to manage your equipment listings from one central, vendor-neutral gateway. With two simple steps—enter once, then autopublish—your data and listings are easily updated across a wide range of media with much less time and effort.
Made for agricultural, construction, and outdoor power equipment dealers.
- WordPress website
- Website iFrame
- AgDealer
- Kijiji
- Fastline
- Equipment Trader
- AutoTrader / IronSearch
Available endpoints depend on your setup and the requirements of each listing service.
How Varius works
Enter it once. Keep it current everywhere.
Add the photos, specifications, price, location, and status to one Varius listing. Send it to the websites and listing services connected to your account. When something changes, edit the same listing and send the update again.
- 01
Enter
Add the photos, specifications, price, location, and status in Varius.
- 02
Autopublish
Send the listing to your website and the supported endpoints connected to your account.
- 03
Update
Edit the Varius listing once when the price, photos, description, or status changes.
Your own website
Show your inventory in your dealership’s own design.
Varius can publish listings directly to your WordPress website. Your inventory uses the same colours, fonts, navigation, and contact information as the rest of your site. Buyers can search your equipment and contact your team without leaving your website.
- Inventory search, filters, and related equipment
- Branded inventory pages on your own domain
- Calls, texts, email, quote, and trade requests
- An optional WooCommerce shop in the same design
- The right store contact information on each listing
Website Visibility Report
See which listings get attention.
The monthly Website Visibility Report shows how people find your site, which equipment they view, and which listings lead to calls, forms, texts, and email clicks.
See the ReportMonthly website report
Equipment listing activity
Sample report
Listing
Attention
Views
Actions
2022 Fendt 724 Gen7
486
18
2019 John Deere 6215R
391
14
2021 Kubota SVL75-2
344
11
For dealer marketing teams
Keep control of your marketing. Let Varius handle the listings.
Your team knows the dealership, the manufacturers, and the customers. Varius gives them one dependable place for current inventory, website listings, autopublishing, and reports they can use.
How We Work With Marketing TeamsYour team handles
- Brand and campaign decisions
- Dealer and manufacturer content
- Customer and local market knowledge
Varius handles
- Organized equipment listing data
- Website listings and autopublishing
- Listing, source, and campaign reports
See Varius
See how Varius would work for your dealership.
Show us how you enter listings today, where you publish them, and what you want from your website. We will walk through the parts of Varius that fit your dealership and explain any limitations.